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6 Jun 2025, Fri

Insurers fail to latch on to the opportunity offered by adventure sports buffs

Krushnaa Patil, Mountaineer, Motivational Speaker and Environmentalist. image courtesy: Facebook/Krushnaa Patil

Synopsis

As adventure sports aficionados with an adrenaline rush increasingly explore extreme experiences in India, domestic insurers remain wary of rolling out innovative products to tap this emerging segment.

Adrenaline rush is soaked in the blood vessels of the sports adventure buffs. It powers them to flirt with danger. Scaling the tallest peak above sea level is a daring feat that only such enlightened souls would opt for. But the spirit of adventure and adrenaline rush is prompting more and more enthusiasts of extreme experiences to travel in India to explore the risk-ridden, unknown paths. Like 33-year-old Krushnaa Patil. Krushnaa, hailing from

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